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Dental practice marketing: Know your role

Shilla Talati looks at the practice manager’s role in using marketing to generate more income for the practice.

The practice manager can influence the outcomes of marketing by reviewing the marketing strategy and developing a marketing plan. You should think of ways that you can support the internal marketing structure of the practice to improve the chances of success of a marketing campaign. Involve staff in creating a marketing plan by inviting them to come up with ideas, and offering rewards when campaigns are successful. Effective communication with the public, existing patients and new clients is vital, including communicating the practice’s USPs and developing a brand style so that the practice is easily recognizable in communications.

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