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Making an impression on patients

This article looks at being welcomed into the premises and first impressions, and the difference a little thought and investment can make.

The idea of customer service is as important when welcoming visitors into the dental practice. First impressions are important, and having an entrance that is clean and fresh looking will help to give a good one. Reception staff should always deal with visitors professionally and politely, however difficut the situation. When we walk into a dental practice, we want to feel welcome, that the person greeting us is interested in us and in the organisation, and that we are not just a problem to be dealt with.

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