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Marketing the practice: The role of the receptionist - Checklist

Shilla Talati looks at the dental practice receptionist’s role in using marketing to generate more income for the practice.

The practice receptionist can influence the outcomes of marketing by implementing the marketing strategy and advertising it to patients. If the receptionist has discussed any current marketing proposal with any of the patients, they should communicate with other staff so that the next person who see’s the patient can reinforce the idea and explain the suitability for the patient. Effective communication with the public, existing patients and new patients is vital, including communicating the practice’s USPs.

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