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Q&A: How can I create new ideas in the practice?

Q: How can I create new ideas in the practice?
A: It is very hard to keep your ideas afresh and one of the best ways to get newer ideas is by asking someone new to dentistry (a friend or family member) to act as a mystery shopper for your practice.  Get them to walk through your practice and give you an honest opinion.  You could get them to segregate the areas you want an opinion on, from the look and feel of the practice, to the practice literature, staff’s interpersonal skills, website etc. 

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