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Q&A: How do I make my practice stand out from the local competition?

Q. How do I make my practice stand out from the local competition?
A. Dentistry is a tough market and patients have the freedom to choose where they want to be seen. Why choose you indeed! What does your practice do that sets you apart from the rest? Ask yourself, if you were a patient, why would you want to come to this particular dental practice? You may find that you would not want to go, but this will highlight a list of things that you need to change in your practice. That may be a good starting point. Once these issues have been eliminated, see what sets your practice apart from the local competition. Some questions to ask yourself might be:

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