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Successful patient retention

Vikki Searle offers some advice on the best way to retain your patients.
Summary

The practice needs to emphasise the importance of regular dental appointments and arrange recall appointments in advance. An effective patient journey involving every member of the dental team is vital to patient retention. If the journey is good, patients will return again and again and are more likely to recommend the practice to their family and friends. Promotional messages such as posters, leaflets or educational videos in the waiting area with details of selected treatments to generate interest from patients, have the potential to increase visits. For specialist dental treatment centres offering endodontics, orthodontics, prosthodontics or implants for example, referrals come from other dental practices. This involves building trusting, working relationships with other professionals to offer patients the best care possible.

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